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Over the years I have read many, many sales texts, some good and, quite frankly, some lousy.  I gained valuable information from both.  A constant searching for new ideas will aid you in becoming a professional in the field of sales.  This text combines many ideas that assist the sales person in the mechanics of the sale.  The approach, the presentations, the objections routine, and closes are, of course, contained herein.  There is, however a deviation in this read that separates it from many others.  The difference in this book deals with chemistry, which is defined as the relationship between the buyer and seller.  All sales activities, to an extent, are aided by the ideas presented here.